Many people associate marketing emails with spam, and instantly reject the entire notion. To be effective, your marketing must not appear as a blatant attempt to solicit business. Read on to find great tips and secrets to create a campaign which works.
Do not send marketing emails to those who have not requested them. Your emails may be marked as spam by people who are not interested in receiving them. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Use A/B testing of your subject lines to test effectiveness. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Don’t spam your customer base; get permission to send emails. Spam emails will diminish your credibility within your customer base. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.
Keep in mind that the goal of email marketing should be to promote and sell your goods. Every email you send should bring your readers one step closer to making a purchase. Do this by creating emails that offer product information – new and old – as well as information on special discounts.
Limit your email communications to once a week. Your customers often will get several messages a day and are very busy in their lives. Sending emails too frequently makes it more likely that your customers will stop reading.
One very obvious, but very important tip pertaining to e-mail marketing is to make sure that all of your e-mail addresses are correct! Remove any broken email addresses from your lists, don’t bother trying to find out what’s wrong with them. It’s a pointless waste of time!
Add a personal touch to your marketing emails. You can do much more than inserting a first name into a generic message. Make use of all the information your customers have provided to you. An easy way to organize your subscriber list is to form sub-groups of customers that have similar interests and then personalize the message each group receives based on their interests.
Don’t forget that you’re building a brand and reputation through your email marketing campaign. Don’t take any shortcuts, mislead people or target the wrong demographic. The character of your business is at stake, so you must always make sure you keep this in mind.
Simple, short subject lines are best. Try to keep your subject line at or below 60 characters. This will help to grab the attention of your consumers, making them want to read the contents of your email. If a long subject line is unavoidable, at least lead with the most relevant information so that is doesn’t get truncated upon delivery.
Remember to keep your audience in mind as you take what you’ve learned here and turn it into an effective campaign. Find out what people want to see. What would they want to read? What do you need to do to convert those desires into emails that sell? Utilize the information here, and get down to business!