How To Best Build Customer Relationships With Email Marketing

Business Insider

When you are setting out to make your mark on the Internet, one of the most important things you can do is to interact often with your customers or clients. Email marketing is a powerful way to stay in contact with your customers. Below are some great tips to help increase the success of your email marketing campaign.

Tie together one clear point in your email message. Keep your content concise and focused, so your customers do not become disinterested. Compose a single message, keeping it fairly short and concise. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.

Keep your customers interested in your emails by offering promotions. Email marketing makes your readers feel more valued, as well as encourages them to invite friends. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.

Test out variations of what you want to use on your subject line by using A/B testing. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.

Try out new formats with your email. Include the information that is most important, as well as new offers, at the very beginning of your emails. However, it is important to experiment with different formats to see which ones are most effective. After you have identified which format is most effective, you should continue utilizing it. This will give your consumers an idea of what they could expect from you, as well as giving them information on where they could read about you.

Be sure to get permission before you use email to contact anyone. Most people disregard unwanted emails and often delete them unread. ISP policy violations may also occur if you send mass emails to people who don’t want them.

Do not generally waste your time, or resources, sending out important email marketing around major holidays. People are often not at work and are busy with families, not checking their emails. Keep in mind that there could be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.

Marketing emails should contain very few graphics. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. In addition, email programs are more likely to send your emails to the junk mail folder if you overuse graphics.

Success in business depends upon an effective marketing strategy. Email marketing efforts are essential elements of any contemporary marketing strategy. Use what you’ve learned in this article to implement your email marketing campaign, and watch the success that follows.